18 September 2021

Sebastian Professional launches New Line Up for EFFORTLESS Texture

Say hello to creative freedom & perfectly imperfect hair with a NEW texture-building routine from Sebastian Professional… #EFFORTLESS

THE PRODUCTS

• RESET SHAMPOO – CLARIFYING SHAMPOO
– Anti-residue
– Color Safe
– Gentle enough for everyday use
– Gently removes styling residues in one shampoo
– 250ml [$16.50]

• PRESET CONDITIONER – PRE-STYLING CONDITIONER
– Brings grip and texture to hair
– Heat Protection
– Color Safe
– Clear conditioner that preps hair for styling and builds texture
– 250 ML [$17.50]

• SHAPER iD – FINISHING TEXTURIZING SPRAY
– UV Protection
– 48 hour humidity protection
– Formula doesn’t flake
– Instantly add texture & definition to dry hair
– 200ml [$19.90]

THE LOOKS – CREATED BY SHAY DEMPSEY

We wanted today’s frenetic, hyper style-conscious city dwellers to have it all without compromise – and that’s precisely what we’ve achieved. Busy fashionistas on-the-go can look as done or undone as they want – as perfectly messy as they need to be – without ever having to waste a second of their jam packed day on unnecessary styling. We couldn’t be prouder of these products,” says Shay Dempsey, Sebastian Artistic Director.

SEBASTIAN PROFESSIONAL GLOBAL INFLUENCERS – A TRADITION OF EFFORTLESS STYLE

MIRANDA
@mirandamakaroff, DJ, actress, fashion designer and daughter of prestigious designer Lydia Delgado and singer Sergio Makaroff, Miranda’s artistic upbringing has shaped her multifaceted character.   

ANDERS
@anders_gran is one of Norway’s most sought-after tattoo artists, and also has a large influence on the burgeoning Scandinavian art scene. When he isn’t engaging in adrenaline-fueled sports, he enjoys painting and drawing.

ARIEL
@etherealariel Living between New York and Paris, Ariel has a strong passion for the arts and political issues, and is currently developing a series of projects, including a screenplay, a photo-book collaboration and a multicultural art magazine.


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