2 February 2023

Master Stylist Richard Mannah joins the Joico ranks as International Guest Artistic Director

After starting a fruitful friendship in 2017 with helping to create content and support launch events for the 2018 release of Joico’s NEW Beach Shake and Body Shake sprays, then joining them as a headliner for their rousingly successful Global Destination Education in Punta Cana, Dominican Republic…

…(not to mention a photo shoot in his home country of Australia!) – Joico is proud to announce that award-winning and internationally acclaimed master stylist Richard Mannah has come on board as International Guest Artistic Director for the healthy hair brand.

Mannah –who officially started his new role as of mid-July this year and already hard at work on some top-secret projects for Joico– will be representing the brand and leveraging his vast educational background and ability to work with commercial trends as one of the brand’s leads in core education and training development. As a stylist and cutter who also has a core understanding of color palettes, he is perfectly suited to help evolve Joico’s education and training curriculums.

Mannah comes to Joico with over 25 years of experience in the hair industry that includes a leadership role at Toni&Guy London and spans across three continents (for major roles, though he’s traveled the world on assignment). When looking over the span of time, he truly has amounted a veritable powerhouse of experience with laudable credits such as winning awards like London Hairdresser of the Year 2011/2012 (British Hairdressing Awards), being a part of the Australian F.A.M.E. Team for the Fellowship for British Hairdressing, working on NY and London Fashion Week projects for Vivienne Westwood, Tommy Hilfiger, Vera Wang… add to this he’s a media darling with his work having been published in industry and commercial publications alike – everything from Elle and British Vogue to Creative Head and The Journal.

As part of his work with Joico, he’ll also serve as a brand spokesperson appearing in more video content like tutorials and how-to’s and bolstering Joico’s overall digital education across the globe. He’ll be at major stage shows for the brand, assist in developing and testing of new and innovative products and styling technologies, and will be helping to launch new products into the market place, on a global scale. He’ll also be taking part in events with trade and consumer media along with interviews, curating trend content and forecasting, as well as other editorial work that will be shared by Joico.

After the success of both its New Shake Sprays Series launch and Global Destination Education earlier this year, Joico is eager to work even more closely with Mannah and welcome such a fresh and vibrant star into its fold.

Richard’s presentation at Joico Global Destination Education in January of this year, really showed us why we wanted him on our team. His was one of the most talked about seminars in a week packed with top notch education, but it was his way of teaching and relating to his audience that really engaged everyone – not just professionally but on a personal level too. That’s his magic. He’s able to bring you into his personal space and make you feel like it’s a one-on-one. That’s a great educator and one other pro’s can believe in. We’re so happy to welcome him to the Joico family,” exclaimed Valerie Robinett, Sr. Director, Communications and Digital Marketing for Joico. 

Sara Jones, Sr. VP & GM Joico, echoes Robinett’s sentiments, “Bringing Richard on board, with his strength in educating, continues our commitment of support to the salon community. Richard is relatable, approachable and full of fresh ideas. We couldn’t be happier to have him in a leadership role in our education and artistic team.

First up for Mannah is a special secret project already in play – he’ll be helping the first name in healthy hair release something very special that will capture interest and intrigue, both in what is being delivered and how, for professionals and their clients alike – it will be an industry first! From Mannah’s part, he’s excited about starting this new chapter in his ever-evolving career, with a company he feels puts as much passion and heart into what they do as he does, having this to say:

I am so excited to join the Joico family as International Guest Artistic Director. I have had the privilege of working with the brand on international shows, photo shoots, ‘step by step’ videos and much more the past 14 months and I absolutely love working with the team and what the brand stands for. It’s the healthy hair company which believes in education, innovation, team-building, creativity and global growth. All these things are close to my heart and I am so excited to be part of this respectable global brand! The best is yet to come!” says Richard Mannah, Joico International Guest Artistic Director


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