2 July 2022

Celebrity Makeover Alert! Demi Lovato Just Went Blonde… learn HOW TO!

Demi Lovato just went blonde on the sly, posting it to her Instagram stories and we’re loving it!… Plus we’ve got the formula by Master Stylist Amber Maynard and Stylist Anthony Holguin of Nine Zero One Salon, West Hollywood CA, who used Joico LumiShine new “DD” Crèmes and Joico Blonde Life Lightening Powder to give the star her amazing color makeover!

Amber’s Joico formula:
Pre-Treat Formula (Color Removal) Joico Color Intensity Eraser + 20 Volume LumiShine Developer

Formula 1 (Base): LumiShine DD Demi- Crème 1 oz 6NA + 1 oz 6N + 5 Volume LumiShine Developer
Formula 2 (Mid-Lengths and Ends): LumiShine DD Demi-Crème 1 oz 8N + 1 oz 8NA + 5 LumiShine Developer
Formula 3 (Highlights starting in the back): Blonde Life Lightening Powder + 20 Volume LumiShine Developer
Formula 4 (Highlights working towards the front): Blonde Life Lightening Powder + 30 Volume LumiShine Developer
Formula 5 (Base Toner/Shadow Root): LumiShine Demi-Liquid 1 oz 5N + 1 oz 6NA + 5 Volume LumiShine Developer
Formula 6 (Mids and Ends Toner): LumiShine Demi-Liquid 1 oz 8N + 1 oz 9SB + 5 Volume LumiShine Developer  


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