30 September 2023

OPI takes you to Peru this Fall/Winter 2018 with Bold New Collection!

Beneath the dimly lit charm of a cozy Peruvian restaurant in bustling Hollywood, twenty-five of the beauty industry’s top editors, bloggers and nail artists gather closely for this exclusive debut of OPI’s Fall/Winter 2018 collection, enticingly titled, PERU.

Among these elite few, Estetica Magazine was honored to share this intimate first look with top influencers, including @evaacatherine (travel blogging goddess!) while feasting on curated recipes from Peruvian chef Gastón Acurio’s “Peru: The Cookbook”.

This colorful collection is presented with stunning imagery boldly showcasing these new bright, yet earthy tones inspired by Peru’s vast landscape, agriculture, and even its wildlife. The OPI PERU collection reflects the authentic tones and hues of hand woven tapestries and textiles unique to Peru’s ancient and celebrated culture.

OPI always impresses with witty names, so “Lima Tell You About This Color!”…see what we did there?! With punny monikers like “Somewhere Over The Rainbow Mountains” and “Machu Peach-U”, OPI pays witty homage to Peru’s historical topography with these intense new neutral tones. And of course including Peru’s fun and furry friends with fierce polishes like “Alpaca My Bags” and “Como Se Llama?”

Boasting this fabulous new collection across all three platforms, Infinite Shine, Gel Color, and OPI’s original renowned Nail Lacquer, every polish pro, girl on-the-go, and mani pedi maven can flaunt these Peruvian-inspired polishes.

Along with these fantastic new colors, OPI unleashes another surprise as they roll out their newest initiative “Color is the Answer”, a collaborative campaigning effort guaranteed to awe and inspire as OPI teams up with some very special partners to explore and share the global impact of color. Aligned with organizations such as Ronald McDonald House and Children’s Hospital, OPI is propelling beauty industry philanthropy to an exciting new level.

Start your color journey to PERU Fall 2018 with your new travel beauty buddies at OPI.

By Julz Coda @BeyondBeautySchool


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!