Estetica Magazine has four seasonal issues a year and the ONLY time that we create a special issue throughout is to talk about the most lucrative service in salons; COLOR.
In the past years, the paint game has completely changed. With bond-building technology being incorporated in developers for a healthy lift, color conditioners for at-home care, and a range of semi and demi hair color for prettier fades, possibilities for both customers and colorists are endless!
How lucky are we that we get to share Eufora’s Wanderlust collection on our cover?! By using sand dunes and festival hair as inspiration, this beautiful look graces the cover and is only a taste of the breathtaking images blessing the pages of our 2018 Color Issue.
We also captured the season’s top trends when it comes to chromatic decisions for customers, and the most lucrative color trends of the season! By adding micro color services like shadow roots or a cool toner for blondes, clients will be coming to visit more often for consistency in their desired hues! We also highlight the top colorists of the industry with their advice on how to make the best business as a colorist from their experience with their respective brands.