26 September 2022

Nebraska for the Win: Overwhelming CHI Love at the 67th Annual Miss USA!

Beauty pageants are having a special moment. With the rise of feminism, the celebration of diversity and the various movements that have spanned from defending women’s rights like #MeToo, this year’s Miss USA pageant had an important role to play when engaging in the conversation of beauty.

This year, 51 accomplished women from around the United States competed for the winning title of the 67th annual Miss USA pageant held at George’s Pond, Hirsch Coliseum in historical Shreveport- Bossier, Louisiana. Miss Nebraska Sarah Rose Summers was crowned as the winner of 2018 and shone beautifully with her crown – and of course, with her flawless golden hair.

As the official haircare sponsor for Miss USA, Farouk Systems, Inc. was a critical partner, ensuring all contestants were provided the best haircare and styling services using CHI product and tools.

The renowned team of Farouk Systems Global Artists worked diligently backstage to design show-stopping hairstyles that empowered each contestant to feel her most confident as she competed for the crown.

Farouk Systems, Inc. has witnessed changes in beauty throughout the country at each of these annual events. This year, Miss USA was an affair to remember centered on the empowerment of women and the celebration of the diversity in beauty. 

According to Dr. Farouk Shami, Chairman & Founder, Farouk Systems, “We are at a pivotal turning point in society for women, and Farouk Systems is truly honored to be involved in a competition made up of strong, young women striving to change the beauty narrative. I find myself inspired by each contestant’s determination to make an impact in the world and humbled to play a role in their journey. For over 15 years we have watched as the Miss USA Competition has evolved into a platform that promotes positive self-image working alongside the powerful women that further this conversation.”

While the women shined on-stage, behind the scenes the true stars were the new CHI LAVA Pro Spin N Curl and CHI LAVA Hairstyling Iron. The Artists were able to create flawless looks from curls and waves to perfectly straight without the damaging effects of high-heat styling.

This year’s winning contestant, Sarah Rose Summers from Nebraska, donned sleek straight tresses during her crowning moment. Must-have CHI styling product to replicate this silky smooth look include the Nano Hair Dryer, Turbo Ceramic Round Brush, LAVA Hairstyling Iron, Silk Infusion and Enviro 54 Hairspray.

Take a look at the gallery below for some behind the scenes coverage of the event, and for more information on Farouk, please visit, farouk.com


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