1 June 2023

Estetica Magazine appoints Sergi Bancells as new International Editorial Director

Estetica Magazine, the leading hair magazine in the world with 22 editions worldwide, is pleased to announce that Sergi Bancells has been promoted to International Editorial Director both for the printed magazine division and the digital/social media/hair influencer division.

Bancells has been part of the Estetica Network team for 11 years, joining in 2007 when he began working as area manager for Estetica Spain and Estetica Mexico. Two years later, he also started working in the Latin American area and in 2013 he relocated to Miami to focus on the United States market, leading all Estetica USA activities over the last 5 years.

In his new role as International Editorial Director, Sergi’s focus will remain to work very closely with the North American market and continue managing Estetica USA’s editorial activities, including print/online/social media. He will also work on developing new global editorial projects and the Estetica Network international community of hair influencers together with the company’s European team.

Bancells plans to continue to grow the Estetica brand worldwide and to inspire hairdressers through all Estetica Network multimedia platforms. He will enter the company’s Board of Directors, reporting directly to Roberto Pissimiglia, Estetica Magazine Global Publisher and CEO. “We are pleased that Sergi is extending his area of activity by joining a core team in charge of outlining our development plans for the coming years of Estetica Network,” says Roberto Pissimiglia.
I am excited about my new role and look forward to working with my Estetica Family to build together the future of professional hair media and to better serve, inform and inspire hairdressers worldwide,” said Sergi Bancells. “This industry is living amazing times and we cannot wait to share with the world what Estetica has in store.”


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