9 December 2021

Breaking News! Larisa Love joins Joico as Exclusive Brand Ambassador

To say there has been an explosion of social media influence would be an understatement. Its power has enabled people to reach each other and connect across not only long distances but from all walks of life.

For those who acted on the newly discovered forward momentum a few years ago, social media blew the doors open for artistic expression the world over, and there are few better examples of an artist taking opportunity and running with it, than Larisa Love.

Joico, the hair color and care company focused on bringing the “joi” to hair through their innovations and industry leadership in healthy hair, has tapped the talents of colorist and social media “phenom” Love to become Joico Exclusive Ambassador across all its care, styling and color lines including: K-PAK®, Blonde Life™, LumiShine™, Color Intensity, and powerhouse lighteners like Blonde Life Lightener and Free Play. It was both the “joi” of healthy hair and unfailing hair-color product performance that made Love first take notice of Joico’s color prowess, so much so she took it on as her main color for her salon, Larisa Love Salon, nestled within tree-lined Studio City (a trendy town of greater Los Angeles, CA with deep roots in Hollywood studio history from which it gets its name).

The exclusive brand ambassadorship will see Love creating new and fresh content, color techniques and formulas, and collaborate on education curriculums for the JoiColor System of healthy professional haircolor. Her skill and talent will also be tapped to help the brand test and develop new products. From easy and digestible videos on new techniques to longer-form education videos… from on stage at major shows to Facebook Lives at her salon – Love will do what she does best with her “license to create” and that’s share with the world, and now she’s sharing her “joi” from Joico.

First up – EUROPE! Joico will take Love for a visit across the pond this month, where she will do a full show and media tour with stops in UK capital city London first, rich in culture and history; next will be further north to the capital “tiger city” or Tigerstaden of Norway – Oslo, and finally arguably the biggest financial hub of the E.U., a city on the river Main – Frankfurt, Germany.

Love, who was formerly CosmoProf Beauty Brand Ambassador and known for her bold, fashion color looks, grew up in the outskirts of L.A. Fearless when it comes to her color and her career, she was the architect of her own personal movement that catapulted her into industry stardom… From social media wunderkind to industry doll, her Instagram moniker (“handle”) @larisadoll – is befitting her persona.

With every new class at an industry show and every online post, Love has not only become more popular with fellow artist fans, she’s also managed to keep a welcoming attitude and joi-ful smile amid a busy and often hectic schedule. Always willing to meet new people, she not only makes them feel welcome as they ask her for a “selfie,” she wraps her arm around them like she’s taking a quick snap with a good friend. Many of her followers and admirers love that about Love – she receives people with open arms and to them, feels just like them, because she is them. Just a regular girl with colorful ambitions.

We’re very excited about our partnership with Larisa for Joico’s JoiColor system. She’s perfectly suited for our brands and will not only be a great representative for our joi-ful and healthy color and care, but even amid all of the popularity and attention she’s had, she has so much more to show the world and Joico will help her do that,” said Valerie Robinett, Sr. Director, Communications and Digital Marketing for Joico. Love’s got a special brand of creativity that is easy and relatable yet still challenges convention and pushes the boundaries – much like the Southern California vibe that both she and Joico have “grown up” in.

When I’m looking for companies and brands to partner with I look for authenticity, and not just in the products but the people behind it all. That’s why I fell in love with Joico. They put so much passion into everything they do with clients and stylists in mind. Their colors are true-tone, and my clients love the healthy and shiny results. I’m really excited to start this next step in my journey,” exclaims Love.

Robinett sums it up well by saying, “she’s been an amazing collaborator for us, doing color technique videos and being part our first ever Joico Global Destination Education and we’re thrilled she on board with us – it’s full-throttle now!

To learn more about Joico and Larisa or get one of her techniques now, go to Joico.com


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