40% of salon color clients go blonde. Knowing this, and knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken has created the NEW Redken Color Extend Blondage Shampoo and Conditioner range to fight the dreaded brassiness that comes with blonding and lightening services.
Specially designed with pure violet pigments to neutralize and tone brassiness and Triple Acid Protein complex to proactively strengthen for less breakage, the new Shampoo and Conditioner help maintain a brighter, stronger blonde for clients when used twice a week.
Both the Shampoo and Conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones in clients’ hair. The Triple Acid Protein complex of Amino, Citric and Maleic Acids along with wheat protein is also found in both the Shampoo and the Conditioner and works to strengthen your strands. What’s more, while the range is intended for all blondes, any clients with concerns of saying bye to brass + strengthening can benefit from the Color Extend Blondage regimen.
“The number one thing my blonde clients ask me is how they can maintain their bright blonde locks in between appointments. In the past, I have recommended color-safe haircare products, since they are a great option to gently cleanse and soften strands. With Redken’s NEW Blondage system, specifically formulated with violet color-depositing technology, blonde hair is properly toned and strengthened with each use, benefits keep that keep my clients’ hair stronger and blonder, for longer,” says Redken Brand Ambassador Cassondra Kaeding.
Please find usage details for your clients, below:
– NEW Redken Color Extend Blondage Shampoo ($20): Use as a complete system with Redken Color Extend Blondage Conditioner twice a week. Apply to wet hair, lather, and rinse well. Repeat if necessary. For maximum benefits, leave second lather on for 1-3 minutes, or longer if needed. Rinse.
– NEW Redken Color Extend Blondage Conditioner ($20): Apply to damp hair after shampooing. Leave on for 1-3 minutes, or longer if needed. Rinse. In case of contact with eyes, rinse them immediately.
Redken recommends alternating the NEW Redken Color Extend Blondage Shampoo and Conditioner with the Redken Color Extend Magnetics Shampoo and Conditioner range to best protect your color.
Available: The NEW! Redken Color Extend Blondage Shampoo and Conditioner are $20.00 each. Both can be found at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.