Conceptually ‘Lover Boy’ is a contemporary flow of freshly inspired trends from men’s fashion. While longer lengths is a trend during 17/18, there’s an energy empowering young men everywhere on the street.
“Bringing together new pop culture, our models delivered a vibe on set that pushed the shoot to have a feeling that could only be achieved there and then,” says Matt Stark.
Hair: Matt Stark
Photo: Tom Fraud
Makeup: Andrea Bayliss