22 June 2021

IGORA #RoyalTakeOver – When Colorful Minds come Together, the Possibilities are Endless!

This year, Schwarzkopf Professional opens their state-of-the-art color labs for a unique co-created concept: IGORA® #RoyalTakeOver!

For well over 50 years, IGORA ROYAL® has brought hairdressers true color in high-definition. Now it’s time to live life in even more color, as Schwarzkopf Professional’s flagship color brand introduces a truly inspiring year with IGORA® #RoyalTakeOver!

For the very first time at Schwarzkopf Professional, six of the most inspiring artists take over the IGORA ROYAL color labs to create three dedicated shade collections – something that has never been done before!

Co-Creation Trend
Schwarzkopf Professional has further embraced their partners, the hairdressers, to bring their collective visions to life through co-creation. Understanding that real collaboration paves the way for true innovation and creativity, Schwarzkopf Professional’s IGORA #RoyalTakeOver is set to stand out for excellence in customer-centric innovation.

1. DUSTED ROUGE: UK-based, Schwarzkopf Professional Color Ambassador, Lesley Jennison (@lesleyjennison) and Brazilian Color Specialist, Jean Philippe Santos (@phjean), re-invent reds with shades that range from subtle and barely there to deep, yet muted shades of vintage red (available as of March 2018)
Individual shades available in 60ML., $7.25

2. DISHEVELED NUDES: Australia-based, International Schwarzkopf Professional Ambassador, Matt Clements (@mattclements_colorist) and Spanish Color Visionnaire and member of X-Presion, Jorge Cáncer (@xpresioncreativos) have developed a collection of nude tones with an edge – soft, vanguard nuances broken-up with tarnished blues and greens full of character (available as of May 2018)
Individual shades available in 60ML., $7.25

3. LUCID NOCTURNES: Canadian -based, Schwarzkopf Professional Color Director, Rossa Jurenas (@rossajurenas) and American Influencer, Linh Phan (@bescene) co-create deep and seductive midnight colors includingsensorial violet,seductive berry, cool midnight blue to passionate purple – six enticing shades for radiant looks that shine through the night (available as of September 2018)
Individual shades available in 60ML., $7.25

The three bespoke color collections reflect their co-creator’s international lifestyles, personality and creativity – when colorful minds come together, the possibilities are endless!

All IGORA® #RoyalTakeOver looks will be featured in Schwarzkopf Professional’s® 2018 ESSENTIAL LOOKS® Collections, alongside dedicated digital campaigns for each IGORA #RoyalTakeOver shade collection.

IGORA® #RoyalTakeOver DUSTED ROUGE is available from March 2018. IGORA #RoyalTakeOver DISHEVELED NUDES will be available from May 2018 and IGORA #RoyalTakeOver NOCTURNE from September 2018. All products will be available at BSG & AMCO & local distributors.

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