28 November 2021

Shine On: Aveda’s NEW Demi-Permanent Hair Color!

Aveda considers the effects of their products not only on hair and skin, but on body, mind and emotion, as well. This approach to holistic beauty is merged with their innovations in botanical technologies, the latest of which is: Full Spectrum Demi+™ Custom-Deposit Treatment Hair Color!

Aveda reimagined demi-permanent hair color with the launch of this completely new line of 93% naturally derived, deposit-only hair color. Not only does the new line offer a range of beautiful, vibrant colors, the easy to apply color also leaves hair with instant healthy shine, conditioning damaged hair, and is infused with a blend of carefully chosen botanical ingredients.

Express processing times between five and twenty minutes make a Full Spectrum Demi+ color treatment an easy add- on service for every guest!

Full Spectrum Demi+ Hair Color is exciting for the colorist because it’s unique in its level of customization and flexibility for shade and tone. The results are predictable, it’s easy to use, and the faster processing times and simplicity of the line allow the salon to offer every guest a quick color treatment add-on without sacrificing quality,” said Wendy Prior, Aveda Executive Director, Technical Education.

Shine is a key indicator of healthy looking hair, and concerns over dullness become more acute as the hair ages. 
A conditioning blend of certified organic plant oils in the Full Spectrum Demi+ Hair Color line, including sunflower, castor, jojoba and kukui, help nourish the hair during color treatment, improving the condition of damaged hair while it provides instant, healthy shine and radiant color.

The possibilities are endless: from sheer, translucent gloss for those looking for some extra shine, to opaque grey blending and vibrant color results that pack a big punch. The long-lasting colors naturally fade on tone, so hair looks great between appointments. As a nourishing demi-permanent color, Full Spectrum Demi+ Hair Color is a low commitment, high-impact option.

Full Spectrum Demi+ Hair Color is available in ten naturals shades and ten tones.
5 Volume Color Catalyst: Achieves the most translucent results with a five to ten-minute processing time. Ideal for toning or for use with hair that is compromised or extremely porous. Available as either liquid or creme.
10 Volume Color Catalyst: Achieves opaque, vibrant results with a ten to twenty-minute processing time. Ideal for color refreshing or grey blending. Available as either liquid or creme.

With the option to use creme or liquid catalyst, the Full Spectrum Demi+ formulation is customizable whether a stylist prefers to apply with a bowl and brush or bottle application.

For more information, click here!


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