29 May 2022

Share your ‘Paying it Forward’ story on IG: #ForgingBondsContest with Schwarzkopf Professional

Last year, Schwarzkopf Professional launched a campaign highlighting the special bond between hairdressers and clients. In 2018 they followed it up with a second chance for hairdressers to tell their #payitforward stories and this is your moment to become a part of this #ForgingBondsContest journey!

This campaign is truly about celebrating the heart of the industry, and now is your choice to speak about the moment in mentoring that touched your heart the most… and THERE’S ONLY A WEEK LEFT TO ENTER!

Schwarzkopf Professional began their #ForgingBonds campaign sharing stories between stylists and their clients using BLONDME as the connector. Now the story has evolved to showcase the bond between stylists and their mentors within the industry on the emphasis of paying it forward!

There is power in numbers so be sure to join Schwarzkopf Professional as a storyteller and help the brand pay it forward by sharing their campaign and their contest to give back to the hairdressing community in inspiring the next generation. Even the greatest leaders in the industry have experienced and continue to experience mentoring in their lives.

Entry Period: All entries due MARCH 2nd 11:59 PST
CTA: Share the best advice you’ve ever received from a mentor (via comment on any campaign-related post)
Eligibility: All North American hairdressers of legal age.
Hashtag: #ForgingBondsContest
Prize: All-expense paid trip to a hands on Schwarzkopf Professional Academy class including hotal and flight accommodations.

For more information, please follow the Schwarzkopf Professional USA Instagram BIO sections!


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