27 March 2023

Sexy 20! Sexy Hair hosts 50 Shades Freed viewing Celebration for Spray & Play’s 20th Anniversary

As you walked up to the top floor of the AMC Lowes Street Theater In NYC, the anticipation of what to find kept building in a very familiar way… to anyone who has read the 50 Shades book at least! Sexy Hair is a leader throughout history of what’s constitutes true voluminous big bedroom hair…

…that’s why the brand is the ideal partner to one of the sexiest movie franchises of our time; the three-movie affair between Christian Grey and Anastasia! It only makes sense that this year, the last and final movie, is the setting for one of the sexiest nights in fashion week: Spray and Play 20th anniversary party that took place in the middle of Fashion Week this past week!

Spray and Play’s is the hairspray of legends, having had many campaigns throughout two decades, and so it had to be a night of seduction and luxury at the theater. Spray & Play Volumizing Hairspray gives hair moveable volume, lift and hold. This firm, fast-drying hairspray leaves hair manageable and super shiny, and party attendees were able to get a taste firsthand! Complete with a styling station and lash bar, guests were invited to get styled by Sexy Hair’s leading artists with getting to enjoy this big hair-building spray that has been a stylist favorite for decades.

Find the styling products used to create these looks, here: www.sexyhair.com/spray-play-volumizing-hairspray and take a look at the gallery below for gander at the red hot affair!


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