9 December 2021

Video Alert! How-To: Icy Blue Hair Color by Presley Poe

With the New Year here and in full bloom, it might be time for your clients to try on a new hue… how about blue?

PRAVANA Collective Head Colorist Presley Poe is ready to show stylists how to create a striking, icy blue melt using PRAVANA ColorLush Demi Glosses! It’s a perfect look for this cold, wintery weather while embracing the 2018 hair color trend of muted metallic tresses- plus it will fade beautifully into the Spring!

ICY BLUE FORMULA:
BASE: 35g 5B + 15g CLEAR + 1 drop Blue Additive
MID SHAFT: 20g 5B + 20g CLEAR
ENDS: 20g 9S + 20g 9B + 2 drops Blue Additive

Step 1: Detangle and section the hair into four quadrants.
Step 2: Apply base formula and melt about an inch down from the root.
Step 3: Apply the mid-shaft formula by using your finger to help melt the color into the first formula.
Step 4: Apply the last formula to ends by repeating the technique above.
Step 5: Process for 20 minutes.
Step 6: Wash using PRAVANA Moisture Rich Shampoo + Conditioner
Step 7: Style as desired.

ColorLush is a collection of 27 gorgeous demi-gloss colors (including 5 Color Boosts) that create the most beautiful and gentle hair color experience imaginable. Free of both ammonia and MEA, ColorLush creates rich color that improves the integrity of the hair, leaving it feeling healthier, while imparting glass-like shine.

  • Credits
  • Stylist: Presley Poe @presleypoe
  • Model: Felicity Heath @felicityjayn
  • Mua: Jenna Phalouka @jenna_dolly
  • Videographer: Huck Hinshaw @pleasantlycavingin
  • Wardobe: Caisa Airmet @caisadilla

 

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