25 April 2024

Introducing the New Redken All Soft Mega: A Mega-Moisture Makeover for Severely Dry Hair

As a prescription-based haircare brand, Redken is always looking a solution for every hair type. Now, dry, coarse hair types can rejoice with the launch of Redken’s NEW! All Soft Mega superfood-infused haircare system, which was specifically designed to soften, nourish and replenish severely dry hair.

Infused with a nourishing superfood mix of sacha inchi extract, aloe vera gel, cactus extract, and Redken’s exclusive ROOT-CORE-TIP (RCT) Protein Complex to treat hair from the root to the core to the tip. Dry, coarse and unmanageable hair can now be touchably soft, smooth and full of shine.

Launching in February 2018, the NEW! All Soft Mega range includes a Shampoo, Conditioner, Mega Mega Mask, Hydramelt Leave-In Conditioner and, a first for the brand: a NEW! Recovery Tissue Mask Cap, designed to be used weekly for just ten minutes in the shower. Inspired by Korean Beauty and its trending hydrating facial masks, the NEW! All Soft Mega Recovery Tissue Mask delivers intense moisture to severely dry, coarse hair to increase hydration and manageability. It’s like a hydrating facial for your hair!

ALL SOFT MEGA SHAMPOO >>> All Soft Mega Shampoo contains a nourishing superfood mix and Redken’s exclusive RCT Protein Complex to soften and add hydration to severely dry, coarse hair. Washing your hair with NEW! Redken All Soft Mega Shampoo helps to prevent moisture loss and helps keep severely dry hair hydrated and soft.

ALL SOFT MEGA CONDITIONER >>> Infused with the nourishing superfood mix and Redken’s exclusive RCT Protein Complex, Redken’s All Soft Mega Conditioner gently softens and nourishes dry, coarse hair from the root to the core to the tip.

ALL SOFT MEGA MEGA MASK >>> Add mega moisture and hydration to severely dry, coarse hair with the NEW! Redken All Soft Mega Mega Mask. Severely dry, coarse hair needs additional help to retain moisture and hydration. This dual formula combines the deep conditioning of a mask with the lasting benefits of a care extender. The mask provides nourishment for mega-moisture that lasts through 3 washes.

ALL SOFT MEGA HYDRAMELT LEAVE-IN CREAM >>> Redken All Soft Mega HydraMelt is a moisturizing lotion that leaves hair moisturized, but not weighed down. The lightweight formula provides increased softness, manageability, control and shine.

ALL SOFT MEGA RECOVERY TISSUE MASK CAP >>> Treat yourself to a 10-minute moisture makeover at home. This weekly one-time use mask offers an intensive at-home treatment to revive, nourish, replenish, strengthen and soften severely dry, coarse hair.


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