There is no doubt about it – Redken Color Gels are a stylist’s secret weapon. Its long lasting formula means more color durability and solid color results for those clients who want to completely “erase” their gray.
Color Gels are a salon staple, however colorists are guilty of hiding them, either in the back closet, under the sink, or a secret spot seldom on display. So Redken wants to know – where are you hiding your Color Gels?
Now through March 31, 2018, colorists have the opportunity to submit a video showing Redken exactly where they are hiding Color Gels inside their salon or booth. To enter, visit the contest homepage on RedkenPro.com and upload a video (maximum length 1 minute). Once the video submission phase has closed, entries will be initially judged based on Creativity, Originality, and Execution. Ten finalists will be selected to move on to the public voting phase, where the additional 10% of their overall score will be tallied. The contestant whose entry receives the highest overall score will be awarded a prize pack that includes: a selection of Redken Color Gels, one (1) Redken branded display case, and two (2) tickets to the 2019 Redken Symposium, a prize valued at over $5,500.00.
For more inspiration, Redken Ambassador Silvia Reis has created a video showing where she hides her Color Gels – watch it below!