Hoop presents its vision of strong femininity and timeless glamour. Classic techniques combine with modern finishes in a style statement dominated by texture and volume packing a powerful punch.
“With this collection, we wanted to create looks that showcased our capabilities without alienating our clients,” explains Emma Bedwell of Hoop, Clacton-on-Sea. “The results had to be beautiful, covetable and translatable in-salon.’ With a strong focus on texture, the aim was to let the hair speak for itself by way of glamorous nishes and dramatic silhouettes.”
Hair: Emma Bedwell and Lisa-Marie Seldon at Hoop, Clacton-on-Sea.
Photos: Richard Miles
Makeup: Maddie Austin
Styling: Jared Green