12 July 2024

Easy on the Planet, Easy on Blow-Dried Hair: Biolage R.A.W. Heat Styling Primer

There are plenty of things in life to make you feel guilty—eating the entire pint of ice cream in one sitting, binging on ‘Stranger Things’ when you’re supposed to be finishing a report, emptying the recycle bin into the regular trash just this once…

…but thanks to the new Biolage R.A.W. Heat Styling Primer from Biolage, blow-drying your hair can be a completely guilt-free experience… on many levels!

This new member of the Biolage R.A.W. natural origin and vegan styler family erases “fried hair” guilt with heavy-duty heat protection—up to 450 degrees! The coconut milk and meadowfoam-infused formula is the essential blow-dry companion, priming hair and leaving it touchable, flexible and healthy when applied to damp, towel-dried strands prior to exposure to heat. Pair it with one or more of the existing five Biolage R.A.W. Stylers to create hairstyle perfection for any #LiveRaw look. Like all of the R.A.W. Stylers, Heat Styling Primer provides a “naked touch,” with high performance styling results that are seen but never felt!

And while your hair enjoys a guilt-free blowout, the earth benefits, too! Like all Biolage R.A.W. products, Heat Styling Primer is free of silicones, sulfates, parabens, artificial fragrance and artificial colorants for a low-to-no impact on the planet, as well as on your hair!

My clients will never give up the glossy control they get from a blowout,” says Biolage Artistic Director Robert Santana, “but they worry about the ingredients in the products that protect their hair from heat damage. Heat Styling Primer is the perfect solution. It’s a healthy, natural, guilt-free way to support the blowouts they love!

Biolage R.A.W. Heat Styling Primer will be available in fine salons in February, 2018.


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