25 June 2022

Can I Get a Witness?!? Joico is your Official Destination for Katy Perry Style

Joico joins hairstylist Rick Henry for Katy Perry’s “Witness: The Tour” and new American Idol season!

Walking into famed and trend-setting salon, Nine Zero One in the heart of West Hollywood, California you might be aww-struck to know all the stars who’ve sat in the same chairs, and you’ll definitely witness some talented hairstylists. You’ll most certainly see a lot of smiles and bear witness to the young and “joi-ful” attitudes about – not least of which is Rick Henry’s! His talent is eclipsed only by his smile and positive energy, so it was a perfect fit for Joico to partner with the joi-ful coiffeur and join him along to witness, his epic year traveling with singer Katy Perry on her world tour, “Witness: The Tour.”

Long, pixie-short, brunette, platinum, even purple… singer Katy Perry loves to play with her hair as much as she does with her band… And now, we have the inside track on every style move she makes, thanks to Henry, who’s not just on board for Perry’s global concert tour, but also on board the Joico team as their exciting new guest artist.

Joico will be getting the scoop direct from Henry himself, wherever in the world he might be with Perry. From monthly how-to’s and color formulas on Perry’s tour and appearance hairstyle looks, to access for exclusive media – Henry will keep Joico and Katy Perry’s fans in the know for the entire world concert tour.

…And as if that weren’t enough, he’ll also join her as she embarks on her highly anticipated role as judge on the new American Idol! The year will surely be a whirlwind of excitement, tons of travel, new cities, new experiences and of course tons of fans, but Henry, just like the prolific Perry, thrives in the mania that is an artist’s world.

Joico is very excited to be a part of Henry and Perry’s jam-packed year as they serve up their particular brand of JOI! You can follow all the amazing looks on Henry’s Instagram and his Instagram Stories (@rickhenryla), as well as @Joico – and of course you can follow Miss Perry herself!

Henry is no stranger to traveling the world with his famous clientele; his career – taking off right after graduating from The Vidal Sassoon Academy – has been steadily riding success after success for 16 years. Working with Katy Perry now for almost 13 years, he’s also worked with singing talents such as Leona Lewis, Britney Spears, Rita Ora, and Brittany Snow, to name a few.

For his first look…
As color is every evolving, we have decided to keep Katy blonde bright, but with some depth at the roots. This look will create a look of dimension with her shorter cut while also helping to frame and accentuate her beautiful face. To keep the color fresh, I used Blonde Life Lightener with 15 vol. LumiShine developer (1/2 10 Vol. + 1/2 20 Vol.). With a fine brush, I carefully applied the bleach to the top of the head, staying about a 1/4 of an inch away from the roots. On the sides, I lightly dusted or “shoe shined” the hair,” explains Rick Henry.


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