Farouk Systems, the maker of BioSilk, CHI, and Esquire Grooming, celebrated the long-standing sponsorship of the 66th annual Miss Universe pageant held at The Axis at Planet Hollywood Hotel in Las Vegas.
As the official haircare sponsor for over 10 years, Farouk Systems is proud to play such a significant role in the crowning of Miss Universe 2017, and it definitely shows!
Demi-Leigh Nel-Peters, 22, who represented South Africa, won the Miss Universe crown this weekend and was crowned at The Axis theater at Planet Hollywood casino-resort on the Las Vegas Strip! Click here for a How-to on Demi-Leigh’s Miss Universe 2017 Winning Look!
It takes years of expertise to master the art of stage-perfect hair that lasts hours is not simple, especially when each girl’s look is directed by a team of many behind the scenes. Out of ninety-two women from around the world that participated in the decades-old competition, and we selected our favorite 20 hair moments for the night!
“As someone who has been in the business for decades, I have really enjoyed seeing the progression of what beauty means to women,” said Founder and Chairman of Farouk Systems Dr. Farouk Shami, who was also was one of the judges for this year’s competition. “I look forward to our involvement in the Miss Universe competition every year because I’m always impressed at how well these women truly embody the diversity of the countries they are representing and redefining what we know as global beauty. We are proud of the beautiful women they are and the great things they do for their countries.”
Eighteen Farouk Systems Global Artists including leading artists Tammy Mixon, Albert Luiz, Julian Macias, Patrick Kalle and Lorena Garcia were backstage helping the women’s vision of their competing look come to life. The tool of choice to create the various looks was CHI’s newest innovation, the CHI Lava Iron. Click here for a backstage gallery of Miss Universe exclusively from Estetica USA’s Vegas coverage!
This year’s Miss Universe edition had the most contestants ever, with the widest variety of cultural backgrounds, demonstrating that CHI is truly for every woman, regardless of hair texture, background or roots. With the CHI Lava Iron, the Artists were able to create every look from bouncy curls to beach waves and sleek up-dos! Sourced from one of the most effective heat conducting materials found on earth, volcanic lava combined with the power of CHI ceramic creates smooth, sleek results without the damaging effects of high-heat styling.
Take a look at the gallery below for the top 20 looks of the night!
Photos: Getty Images