2 December 2022

Event of the Month: The 2017 Eufora International VisionQuest Summit

Over one thousand salon professionals from North America and the UK recommitted to their personal and professional growth during the Eufora International VisionQuest leadership conference, held November 5-6 at the world-renowned Omni La Costa Resort & Spa.

The two-day event featured dynamic learning opportunities in a relaxed setting where work and wellness blended seamlessly as one. Since Eufora’s inception 20 years ago, founders Don and Beth Bewley have always put an emphasis on the wellness of the professional hairdresser, ensuring the products they engage with daily are of the highest quality and performance. This year’s summit expanded on that commitment by giving hairdressers new tools to help them achieve their personal and professional wellness goals.

The event featured three celebrity keynote speakers, all touching on vital topics for growth. Attendees were treated to an inspiring talk from award-winning columnist and author, Kindra Hall, on storytelling and how to use it as an effective method for capturing attention and increasing revenue. Next, entrepreneur and speaker Vishen Lakhiani, the founder and CEO of Mindvalley, spoke to the group about company culture and how to work towards achieving the goal of building “the world’s greatest workplace.” Lastly, nutritionist Kimberly Snyder treated the group to an inspiring talk on nutrition, moderation and balance.

Salon professionals were also able to participate in various innovative breakouts, and daily buzz sessions and wellness and fitness activities. Breakouts featured salon business building topics such as creating a dynamic salon education program, the art of coaching, and the healthy salon culture, along with personal growth and wellness sessions such as the journey to mind-body wellness and the secrets of high level leadership. Daily wellness activities included sunrise walks, morning yoga and the opportunity to take advantage of the award-winning La Costa Spa and Chopra Center on site.

A highlight of the weekend was the Eufora celestial cocktail party, “Beauty Under the Stars”, where the Eufora Creative Team, led by Creative Director and celebrity stylist, Philip Carreon, put on an amazing runway presentation and live cutting demonstration inspired by the strength of women. Models appeared in early century attire and were then transformed into powerful ReBelle Femme warriors during a full stage production that featured a live opera singer and an acapella group with hair and wardrobe that reinforced the celestial mood.

The weekend was our biggest conference to date, which reiterates the fact that salon professionals are not just craving creative and technical cutting education, but are also looking for business and wellness education – topics that have always been important to us at Eufora,” said Beth Bewley, co-founder of Eufora International. “We know that to be successful behind the chair, and as a salon owner, it means more than just doing great hair. Stylists need to know how to take care of themselves both financially through their business skills and personally through their own wellness.”

For more information on The Eufora VisionQuest Leadership Conference and upcoming educational classes please visit www.eufora.net


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