30 November 2022

The Next Generation of Balayage Education: Candy Shaw & Sunlights Balayage launch ‘THE BALAY BOX 2.0’

Celebrity hairstylist Candy Shaw—recently named North America’s ‘Educator of the Year’ and Sunlights Balayage—the maker and purveyor of the world’s leading balayage products and education, have launched THE BALAY BOX 2.0, ushering in ‘The Next Generation of Balayage Education!’™

The Original BALAY BOX®, the ‘complete balayage class in a box’ containing everything a stylist needs to learn and do balayage, first launched in 2014, has been geniusly followed up with the release of the all new THE BALAY BOX 2.0, the balayage kit designed EXCLUSIVELY for the advanced balayage artist.

Balayage is NOT just for blondes anymore!” says Shaw, who is widely regarded as the world’s foremost authority on balayage education. “Balayage is faster, more profitable, ‘greener’ and more fun than traditional foil highlighting. The BALAY BOX 2.0 significantly broadens the spectrum of haircoloring techniques that with proper instruction can be accomplished with balayage,” says Candy. In addition to state-of-the-art education the kit contains the products necessary to achieve the advanced looks.

Just in time for the Holidays and the New Year and priced to sell (M.S.R.P. to U.S. stylists is $59), THE BALAY BOX 2.0 is half-the-price of the original BALAY BOX. “The Balay Box 2.0 is an incredible value that will increase profits for all salons who follow Candy’s recipe,” said Joe Mastalia, President, Depasquale Salon Systems (Sunlight’s NY, NJ, CT & PA distributor). In Australia, where Sunlights’ classes are the norm, David Taylor, co-owner of Dateline Imports said “leave it to Candy to once again ‘change the game’ in the business of balayage education.

Sunlights debuted THE BALAY BOX 2.0 at the Premiere beauty shows in Columbus & Birmingham this fall where over 600 hundred kits flew off the shelves. “If sales at the recent Premiere shows are any indication, Candy’s got another ‘blockbuster’ on her hands,” said Howard Britt, founder and president of the Premiere Show Group. Candy can next be seen teaching at the ISSE show in Long Beach, California in January.

To find an authorized Sunlights’ distributor near you visit www.sunlightsbalayage.com/find_a_distributor


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