Shiseido Company, Limited (Tokyo Stock Exchange, First Section: 4911), a leading global cosmetics company, today announced that it has entered into a definitive agreement to sell its wholly-owned subsidiary Zotos International Inc. (“Zotos”) to Henkel.
Shiseido has been promoting a selection and concentration strategy in order to enhance its global brand portfolio as part of its VISION 2020 strategy. As part of that strategy, Shiseido is sharpening its focus on key categories and regions in order to optimize its portfolio, and is focused on driving global growth across its prestige beauty businesses while strengthening its leadership in Asia in the mass cosmetics, personal care, and professional categories. Shiseido’s Professional business plays an important role in the company’s beauty portfolio, and Shiseido plans to concentrate and boost its investment in the professional market in Asia. Shiseido is confident that Zotos, which is based in the U.S. and primarily focused on the North American market, will be well-positioned for further growth opportunities as part of Henkel’s global Beauty Care professional portfolio.
Masahiko Uotani, President and Group CEO of Shiseido Company, Limited, said, “The Professional business has been a cornerstone of Shiseido’s heritage since the company opened its first beauty salon in Japan nearly a century ago, and we remain as committed and focused as ever on cultivating and strengthening this key business in the fast-growing Asian markets, including China and Asia Pacific as well as Japan. Henkel’s offer to acquire Zotos provides a great opportunity for our Professional group to concentrate its focus on its core capabilities in Asia.”
“This acquisition is part of our strategy to expand our position in attractive markets and categories. It will further strengthen our Hair Professional business in the US, the world’s single biggest hair professional market. The high-performance and high-quality brands are a perfect fit for our Beauty Care business. We are looking forward to welcoming Zotos’ experienced team at Henkel,” said Henkel’s Chief Executive Officer Hans Van Bylen.
The transaction is Henkel’s third acquisition in the US hair professional business in recent years. In 2014, Henkel acquired the three US companies Sexy Hair, Alterna and Kenra. Last month, Henkel successfully closed the acquisition of Nattura Laboratorios with its strong US hair professional brand Pravana.
Based in Darien, CT, Zotos manufactures and markets a full range of award-winning hair care, texture service and hair color options for salons and salon professionals worldwide, with a primary focus in North America and a growing emphasis on the European market. Its portfolio of brands includes Joico, AGEbeautiful, Biotera, Bain de Terre and Senscience. The company’s product innovations and dynamic beauty education have made it a trusted leader in professional haircare for nearly 90 years.
Nancy Bernardini, President of Zotos, said, “Shiseido has been an outstanding home for Zotos for almost three decades – as part of Shiseido’s Professional Division, Zotos added even more layers of innovation and artistry to its products and achieved significant milestones, including becoming one of the fastest-growing mid-sized companies in professional beauty. By joining Henkel, we will be taking important steps for the future of our business, focusing on strategic geographic markets that are key to our long-term success while continually invigorating our brands as part of Henkel’s highly complementary portfolio. We are excited to embark on this new chapter.”
Annual net sales for Zotos totaled $233 million in the fiscal year ending 2016. The transaction is expected to close in December 2017 for $485 million, subject to the satisfaction of customary closing conditions.