17 June 2021

Video Alert! How-To: Winter White Ice Queen for Halloween

Feel that chill in the air? Welcome to Halloween 2017 by Pravana! Meet the Ice Queen, with her perfectly platinum, snow white locks that complement her glamorous winter wardrobe.

Pravana’s Product Development Manager Lissette Cruz created both the stunning hair color and extravagant costume. To mimic the color of freshly fallen snow, Cruz used PURE LIGHT Power Lightener on the regrowth, and PURE LIGHT Crème Lightener from regrowth through ends to gently and quickly remove residual color including VIVIDS. The PURE LIGHT Crème Lightener’s coconut oil-based formula helps keep hair nourished and conditioned while lifting safely up to 5 levels. Once the desired level was achieved, Cruz applied EXPRESS TONES Smokey Silver to the regrowth first, then quickly ran it through the rest of the hair for that cool, silvery platinum finish. PRAVANA’s EXPRESS TONES are true-to-tone, fast-acting toners that are also ammonia-free – plus, there’s 11 different shades to choose from! Smokey Silver is a great option for stylists looking to create the perfect icy white blonde in five minutes or less.

  • Credits
    Colorist and Costume Designer: Lissette Cruz @lissettecruz
    Model: Christina Wolfgram @itsthecwolf
    Makeup: Lexus Amanda @lexusamanda
    Videographer and Photographer: Huck Hinshaw @pleasantlycavingin

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