Birds are the inspiration for the Autumn/Winter 2017 Collection: Birds of Paradise from Aveda because of their pure, natural beauty and to raise awareness about the simple actions we can all take to help protect their habitat.
“With hundreds of species on the brink of extinction, it felt timelier than ever to celebrate the color birds bring to the skies and the balance they bring to our ecosystem,” says Antoinette Beenders, Aveda Global Creative Director.
“No creature is quite as magical as a bird—they inspire and they ground us, a reminder of our connection to the earth. I hope that this collection stirs people to see nature with new eyes and to fearlessly protect what makes it so beautiful and so powerful.”
Aveda is partnering with the National Audubon Society and Bird Life International on the #PlantsForBirds campaign to encourage all guests and the Aveda network to plant native plants to help protect bird habitats and make a difference.
- BIRDS OF PARADISE AUTUMN/WINTER 2017 COLLECTION TEAM:
Antoinette Beenders – Aveda Global Creative Director
Allen Ruiz – Aveda Global Artistic Director, Hair Styling
Tippi Shorter – Aveda Global Artistic Director, Textured Hair
Bruno Elorrioroz – Advanced Artistic Director, Aveda Lifestyle Salon and Spa, London
Janell Geason – Aveda Global Artistic Director, Makeup
Jo McKay – Aveda European Technical Hair Specialist
