26 March 2023

Get the Jeremy Scott Look: Celebrating Diversity & Individuality with Eugene Souleiman & Wella

To celebrate Jeremy Scott’s 20th Anniversary, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman took on a fresh approach to showcase Jeremy Scott’s SS18 Collection during NYFW – click here to watch the video!

Celebrating diversity and individuality, Eugene created statement center partings, colored accents, angelic buns and techno-tail pony’s that played true to each girl’s individual character.

Eugene Souleiman shared his creative process on the look stating, “I wanted to create something wearable that is unique to each models individual character. In the past we have created strong, conceptual looks that embrace the mood of the clothes and the statement Jeremy is making. This season the statement is, there is no statement. The hair is relaxed and beautiful. I want every girl to look in the mirror and like the way they look, then leave the show wearing the look.

Bold, embellished outfits on the catwalk allowed for gorgeous, natural looks. “A look that was a personal favourite of mine, a look that was sharp and raw was what I call the Techno Tail. This twist on the classic ponytail sees the hair shaped and pulled back to elevate the tail above the neck line,” said Souleiman.

Get the Look:
1. Blow dry wet hair to straighten and lengthen using ghd Air Hairdryer and Wella Professionals EIMI Perfect Me to hold hair in place
2. Prep hair with Wella Professionals EIMI Extra Volume Mousse, pressing into the hair rather than brushing through to add sharpness and definition and then pull hair back and shape into ponytail ensuring hair is high enough
3. Starting at the roots, use ghd Platinum styler to work downwards, adding more tension as you pull hair down to craft a sleek, straight look. Let hair cool down and then brush out the pony
4. To finish the look spray Wella Professionals EIMI Stay Firm for a strong, controlled finish

For more information on EIMI, please visit www.wella.com

Photos: Getty Images


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