Video Alert! Bronde Haircolor Technique: Surfside Blonde with by Denis De Souza

Lightening up is a shore thing when you’ve got the latest just-for-you how-to video from celebrity colorist Denis De Souza on your screen. Watch him wield his super summer Joico blonding tools –LumiShine, Blonde Life, and Free Play– along with his trademark “Bronde” technique, to create a look that literally sparkles in the sunlight.