30 January 2023

Unleash the Power of Creativity with Three New Looks from Elumen

One of the most permanent advanced hair colors for creative experts, Elumen offers 29 intermixable shades that are oxidant and ammonia-free for an endless spectrum of color – from the brightest pink to the most refined, natural blonde.

This year, Goldwell teamed up with three young, creative stylists – Nicola Smyth-Humphriss from the UK, Hardy 
Tsai from Taiwan and Nick Moore-Perez for the USA – to create a trio of new looks for Elumen 2017. While these 
talented artists come from different continents, they share one key commonality: relying exclusively on Elumen to bring their creative visions to life. “There are truly no limits when it comes to Elumen,” says Nick Moore-Perez. “I love that it gives me the freedom to create and conceive original, innovative color.”


Unleashed Blonde – Clear, saturated pastels are filtered through an ultra-light blonde bob.

Unleashed Copper – Bold bursts of exotic hues emerge from a warm, saturated red.

Unleashed Brunette – Iridescent hues pop against a fringy, neutral brown.

• Up to 76% more color intensity* compared to oxidative permanent hair colors
• Up to 37% more shine** compared to an intensive toner
• Enhanced conditioning and a reparative technology that fills in porous areas, improves hair structure, and leaves it healthy and gleaming

*Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon-exclusive competitors.
**Measured on a NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.

Goldwell Elumen High-Performance Oxidant-Free Hair Color, Elumen Care Products and other Goldwell products may be purchased in professional stores and salons nationwide.


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