One of the most permanent advanced hair colors for creative experts, Elumen offers 29 intermixable shades that are oxidant and ammonia-free for an endless spectrum of color – from the brightest pink to the most refined, natural blonde.
This year, Goldwell teamed up with three young, creative stylists – Nicola Smyth-Humphriss from the UK, Hardy Tsai from Taiwan and Nick Moore-Perez for the USA – to create a trio of new looks for Elumen 2017. While these talented artists come from different continents, they share one key commonality: relying exclusively on Elumen to bring their creative visions to life. “There are truly no limits when it comes to Elumen,” says Nick Moore-Perez. “I love that it gives me the freedom to create and conceive original, innovative color.”
THE THREE NEW 2017 ELUMEN LOOKS
Unleashed Blonde – Clear, saturated pastels are filtered through an ultra-light blonde bob.
Unleashed Copper – Bold bursts of exotic hues emerge from a warm, saturated red.
Unleashed Brunette – Iridescent hues pop against a fringy, neutral brown.
ELUMEN BENEFITS:
• Up to 76% more color intensity* compared to oxidative permanent hair colors
• Up to 37% more shine** compared to an intensive toner
• Enhanced conditioning and a reparative technology that fills in porous areas, improves hair structure, and leaves it healthy and gleaming
*Based on a Chroma measurement on level 10 hair and compared to conventional oxidative colors by leading salon-exclusive competitors.
**Measured on a NG@6 and compared to demi-permanent hair colors by leading salon-exclusive competitors.
Goldwell Elumen High-Performance Oxidant-Free Hair Color, Elumen Care Products and other Goldwell products may be purchased in professional stores and salons nationwide.
