Pravana, a global salon professional hair care brand hailed as one of the fastest growing color companies in the nation, is supporting the next generation of beauty and wellness professionals through a summer beauty promotion benefitting the Beauty Changes Lives Foundation.
From July 1 through August 31, 2017, Pravana is donating five percent of its best-selling Intense Therapy Leave-In Treatment to support the Beauty Changes Lives Foundation.
The promotion is available at SalonCentric’s network of more than 560 stores in 48 states. In-store signage, end-caps and aisle displays raise awareness of the promotion while informing customers of how their Pravana purchases support beauty and wellness education.
Giving back is central to the Pravana culture. Pravana’s philanthropic endeavors include hands-on efforts like helping fight hunger with the Los Angeles Regional Food Bank, creating hygiene kits at the Downtown Women’s Shelter to volunteering with the Ronald McDonald House and more. The brand is also an ongoing contributor to City of Hope and annual participant in Breast Cancer Awareness month, continuously dedicated to working hand-in-hand with salons in a wide-range of charitable events and programs. “As a leader in the beauty industry, we believe that beautiful acts of giving back can make a tremendous difference in the quality of life for individuals, professionals and communities,” said Steve Goddard, founder and CEO of Pravana.
Steve Goddard joins a growing list of brands that are channeling its influence within the professional beauty industry to support the Beauty Changes Lives Foundation. “We are honored to see so many of the world’s leading brands uniting to support the next generation of beauty and wellness professionals through the gift of education,” said Lynelle Lynch, president of the Beauty Changes Lives Foundation. “It is incredibly generous of Steve Goddard to select its best-selling NEVO Intense Therapy Leave-in Treatment to benefit this promotion.”
Additional information about the Beauty Changes Lives Foundation, is available at www.beautychangeslives.org