KEVIN.MURPHY announced the launch of RETOUCH.ME, a root touch-up spray with a dry finish to quickly and discreetly conceal roots and cover grey between color services. RETOUCH.ME’s satin finish and fine mist spray is lightweight and fast drying; so, the secret stays safe.
With four shades in the range: BLACK, DARK BROWN, LIGHT BROWN and AUBURN, there are a variety of multi-tonal options to blend away grey and hide unsightly roots.
RETOUCH.ME’s micro-fine pigments blend flawlessly with each shade to conceal regrowth with no flakiness or residue, blurring and concealing without damaging existing color.
Speaking to his inspiration behind the product, stylist and brand founder, Kevin Murphy, said, “In today’s world, we live busy lives – professionally and personally – and we must be ready at a moment’s notice to ‘put our best foot forward’. A few quick spritzes of this root touch-up spray send micro-fine, light reflecting pigments to any new growth. These will attach to your hair fibres for a covert and fast solution to conceal regrowth at the roots.”
The new spray is made up of a lightweight mixture of ingredients designed to instantly and seamlessly blend when applied to regrowth. Orange Peel Oil and Tangerine Peel Oil help provide shine to the hair; Cationic Polymers allow the pigments to adhere while also providing protection and a natural lustre; and Vitamin E keeps pigments true to colour in and out of the can over time.
RETOUCH.ME is sulphate and paraben-free, and will be available in salons November 2017 for suggested retail $29.00.