Video Alert! How To: La La Land Blonde – Foilyage Technique by Denis De Souza for Joico

If any city knows blonde, it’s La-La Land, the epicenter of California gold. And no one gets the look better –and faster… than celebrity colorist, Denis De Souza, who masters pale perfectly with his inventive “foilyage” technique and Joico’s Blonde Life Lightener, the radical product that nails nine+ levels of lift in a single service with zero damage!