19 May 2024

Estetica Exclusive with Richard Ashforth on OSiS+ Session Label for Catwalk Perfect Styling!

Schwarzkopf Professional announced that the premium OSiS+ SESSION LABEL range has been upgraded and we had the opportunity to catch up with the one and only Richard Ashforth, Schwarzkopf Professional’s Global Styling and OSiS+ Ambassador!

Richard studied Art and Art History before embarking upon hairdressing. After spending 20 years with Vidal Sassoon, Richard created SACO, a salon and academy group, in 2006. SACO’s mission is to uphold quality, professionalism and modernity in education – all qualities close to Richard’s heart. Richard is internationally known for his progressive ideas, simplicity and commitment to beauty. He currently leads SACO as the Creative Director and Founder.

I believe there was an opportunity to offer a more exclusive or high-end range of tools to the OSIS+ client,” says Richard Ashforth. “OSIS+ core remains at the center of the OSIS+ brand, but Session offers something a little more ‘grown-up’ with a lighter touch.”

The range now boasts a sleek, black and silver design; cutting edge powder dispersion technology, superlight formulas and three all-new products. Powder Cloud is a super fine, volumizing, flexible powder with lava rock extract for lightweight and flexible texture with a naturally rough finish; Miracle 15 is a super versatile styling balm with 15 different benefits to prime, protect and add shine to the hair; and Crystal Gel is unlike any conventional gel, it offers a dry hair feeling infused with Crystal Rock Extract.

I think we are leaning very much towards the idea of ‘invisible styling’, the idea of weightless products to give a more natural look and feel, and this range is great for creating this season’s most coveted catwalk looks and finishes,” says Richard. “Whether it’s texture and matte undone looks, curl, movement or full-bodied volume with texture, the new products give these must-have styles the on-trend natural-looking edge.”

The OSiS+ SESSION LABEL range has been expertly formulated for optimal, lightweight styling performance. All products give weightless shine or matte results and offer precise hold and volume without overburdening.

The secret is in the name – Session label has its roots in the world of session/editorial hair, which takes a broader view on styling and often speaks a more natural and wearable language,” says Richard. “For this reason, we work together on creating looks that really capture wearable hair – hair that clients can aspire towards rather than the ‘hairdresser looks’ we put out within the industry.”

Watch the OSiS+ SESSION LABEL video below!

I think with powders, the main problem is dispersal and with Powder Cloud we gain a super fine and super even application every time,” says Richard. “Due to the light, weightless nature of all the products, it allows great scope for ‘layering’, combining products to give a huge variety of looks and textures. This means an increased opportunity for retail sales and giving both stylist and client the chance to experiment with the range.”

For more information on OSiS+ SESSION LABEL range, click here!


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