18 May 2024

Liquid Life! Aveda’s Artistic Presentation led by Antoinette Beenders wows at NAHA 2017

Aveda’s five model theatrical presentation “Liquid Life” at NAHA 2017 gala night, led by Aveda Global Creative Director Antoinette Beenders, showcased stunning couture hair styling, as inspired by the Aveda network’s passion to the Aveda Mission and protecting clean water.

Liquid Life is an homage to our incredible network of artists who work diligently to protect clean water throughout the world, every April, during Earth month and beyond. Since 2007, the Aveda network, along with our guests, have raised more than $50 million dollars for clean water, and I am in absolute awe of our network’s dedication, passion and drive to caring for our planet,” said Antoinette Beenders.

With an Earth Month campaign in place since 1999, the Aveda network and guests raised more than $56 million to help support organizations that directly affect environmental change, and since 2007, more than $50 million has supported projects that protect clean water at home and around the world.

To honor this, the artistic tribute “Liquid Life” featured models in distinct hair styles that appeared liquidlike when they walked the runway wearing dresses  of acrylic that evoked the look of splashes. Eco glitter, sequins and recycled crystals adorned intricate hair styles that included finger waves and geometric cuts colored in vivid hues by Ian Michael Black, Global Artistic Director, Hair Color.

Watch our exclusive behind-the-scenes video here!

Looks included a striking chic blue bob embellished with eco-glitter adhered with Aveda Control Force™; a sleek blonde with tips encrusted in recycled crystals; an on-point vibrant green pixie cut, styled with perfect finger waves and finished with eco glitter; and a superbly detailed constructed style of silver sequins meticulous placed to create the look of water swirls. The wave and sculptural styles were created using Flax Seed Aloe Strong Hold Sculpturing Gel before the embellishments were added.

Featuring all Aveda Makeup, the models’ faces highlighted fresh, lush skin with a water-like dewy effect and sultry moments of glamour with rich smoky eyes and lids lavished in glitter. The dresses were also recycled as they were first used in an evening performance segment by Beenders at Congress 2015. “It’s very important for me to review everything I have on hand before buying new. Every item can be reused in creative new ways to bring a whole new life to that material, creating looks that have never been seen before,” Beenders says. “Even the blonde crystal wefts were used very long ago in a show I did overseas and today I am able to give them a new artistic life.”

Along with Black, Beenders was assisted by a team of Aveda stylists including NAHA Editorial Hairstylist of the Year winner Heggy Gonzalez and Robert Grimes, NAHA Nominee in the category of Master Stylist of the Year; Allen Ruiz, Aveda Global Artistic Director, Hair Styling; Janell Geason, Aveda Global Artistic Director, Makeup; and Anne Skubis, Aveda Makeup Purefessional™.

For more information about NAHA 2017, click here!


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