22 May 2024

Take the Ultimate Blow Dry Challenge with Shu Uemura Art of Hair New STRAIGHTFORWARD

Shu Uemura Art Of Hair announces the launch of the ultimate time-saver for busy women— new STRAIGHTFORWARD. Ideal for achieving the season’s coveted minimalist styles, this innovative new blow dry oil was developed to cut blow dry time in half without sacrificing the final result—sleek, smooth and shiny hair.

STRAIGHTFORWARD provides a 2X faster blow dry* thanks to the same gliding agents found in makeup foundation, which invisibly coat each strand and create velvety, silky hair that mimics a flat ironed look with minimal time and effort. Stop being a slave to your blow dryer and flat iron.

The average woman spends 10 days a year on her hair, 75% of which is on blow drying and styling**. Ideal for medium to thick hair, STRAIGHTFORWARD was inspired by Mr. Shu Uemura’s mastery of technique, which was so profound that his artistry often appeared effortless even on the most challenging hair.

*Based on professional usage and observation of 75 stylists in a 4 week study
**Source: IPSOS Beauty Track Declared / Exploratoire Lissage France

• Originated from Ancient Egyptian civilizations, this deep yet lightweight nourishing oil has earned its place as the sacred beauty secret in achieving healthy hair with a polished and lustrous finish.
• Formulated with an effective balance of Omega 3, 6 & 9, making it one of the most powerful antioxidants.

• Provides a 2X faster blow dry
• Detangles and enhances natural smoothness without visible residue
• Achieves a flat ironed effect for all day sleekness
• Soft shine and natural finish, adaptable for men’s styling
• Tames frizz and flyaways
• Provides shape memory for long-lasting sleek styles


For more information on SHU UEMURA ART OF HAIR please visit: www.shuuemuraartofhair-usa.com


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