After 33 years as a successful and forward-thinking hairdresser and executive leading many of the professional salon industry’s top beauty companies, Shauky Gulamani is embracing his entrepreneurial side with the launch of LIFE Marketing Group.
With his reputation for creating pioneering tools and products, and a unique new business model, LIFE Marketing promises to bring an entirely new level of innovation and profit to stylists and distributors.
According to Gulamani, he has partnered with an experienced manufacturing facility and a team of engineers and research and development experts, all of which will enable his team to create “one-of-a-kind tools, and offer them at better prices than those of competitors.” Says Shauky: “Because I’m essentially the manufacturer, we believe this will truly expand the potential for tool sales in salons, giving stylists and salon owners the ability to compete with existing tool retailers and as well as exciting new opportunities for profit.”
As part of the launch of LIFE Marketing, the company is introducing a number of highly innovative tools. Two that promise to generate industry “buzz” are:
NEW! BEYOND GOES BEYOND THE TRADITIONAL FLAT IRON: IT NEVER TOUCHES THE HAIR!
Challenging himself to make the trusty old flat iron exciting again, Gulamani introduces BEYOND™, a styling and smoothing tool that actually conditions the hair, leaving it feeling as healthy and soft as virgin strands. The secret is a detachable silicone sheath that covers Beyond’s unique honeycombed charcoal and ceramic plates. The smooth-gliding sheath prevents the plates from ever touching the hair, while the plate fabrication itself provides superior moist, ionized heat that seals the cuticle and helps replenish moisture while nourishing and conditioning the hair. Because the plates float over the hair, preventing strands from heating up, the 1 ¼-inch iron can be used on wet or dry hair without risk of steaming or sizzling. And because the hair is not compressed as it is with conventional flat irons, smooth styles retain body and bounce; curls emerge soft and natural-looking and all styles maintain exceptional shine. LIFE Marketing Group has been granted seven patents on the BEYOND™ Styling Iron—proof that this tool truly takes flat irons to a new level.
NEW! THE FIRST BATTERY-PROPELLED CLIPPER WITH ADJUSTABLE GUARDS
“I travel the world,” says Gulamani, “and on one of my trips, I plugged in my clipper and it blew up because it didn’t have dual voltage. So I decided to create a portable, powerful clipper/trimmer that didn’t need electricity.” The result is MAGNUM™, the first battery-operated clipper that provides all the benefits of a conventional clipper. Magnum offers 150 hours of power with nothing more than a single, replaceable AA battery. And that’s not all! The tool also offers a stationary guard with five settings—to create everything from a shadowed look to a perfect trim. “Guards are like socks,” Gulamani laughs. “They always seem to disappear. So the MAGNUM™ offers multiple guard settings in a single blade. No on and off.” It also comes with two additional detachable guards, blade oil, a cleaning brush and a limited one year warranty.
BEYOND™ and MAGNUM™ are just the beginning, according to Gulamani, with many more innovations in production and on the drawing board. “Our business model not only allows us to offer super competitive pricing,” he notes, “it also gives us the ability and agility to respond to market needs and run with our ideas the moment creativity strikes.”
“LIFE stands for Luxury Innovation for Everyone. And that sums up our mission. We believe everyone should have access to the best possible products in order to bring their artistry to life, and the quality of these products and tools should be guaranteed. I’m thrilled to have the opportunity to bring this vision to ‘life!’” says Shauky.