23 February 2024

I Sustain Beauty 2017 – Campaign in Support of Beauty has Started

After the second edition closed with record numbers, 114 projects from 22 countries are lined up for the third edition of the Davines and [ comfort zone ] campaign dedicated to beauty.

Through this project, the Davines Group invites its own international community of hairdressers, beauticians and clients to create, promote or protect beauty through personal and voluntary creation of projects within the social, artistic or environmental spheres with the purpose of promoting a positive impact on people and the planet.

And such are the 2017 Testimonials, the winners of the last edition, who received 10,000 Euro’s worth of material and equipment to carry out their projects:

Cynthia and Rachel, with their Racine salon in New York, are always in the frontline in supporting cancer patients by giving them free cosmetic and aesthetic care: massages, yoga lessons, make up tips and psychological support. During the years, this project has expanded to become a network of 13 salons capable of helping more than 6,000 people.

Ewa Mackowiak, head of the Ewa Space of Beauty Spa of Lamezia Terme, in the south of Italy, founded Fiumi D’acqua Viva Onlus, a nonprofit organization to help young people from 13 to 25 years of age to resolve issues related to self-worth, integration and bullying, through a recreational centre created inside the spa.

How to participate
Until end of March 2018, it will be possible to upload your project onto the website isustainbeauty.com – lincluding images and videos and an accurate description in the section entitled ‘Participate‘. Furthermore, those who do not have a project of their own can express their support by ‘liking’  initiative dear to them, throughout the whole length of the campaign.

Why participate
Small and large initiatives make the world a more beautiful place and have enormous value for the people around us!

Previous editions
During the first two editions launched in 2014 and 2016, more than 170 projects were collected, from all over the world: the United States, Australia, Sweden, Italy and South Africa. Beauty professionals not only presented their skills, but acted in a solid and voluntary manner in order to generate posotive feedback and influence by word of mouth. The winner of the first edition of I Sustain Beauty was the Peruvian, Salvatore Giaquinta’s “Without Borders” project – a free training course dedicated to women who live in poverty, in a very needy area on the outskirts of Lima. In this completely self- financed school, Salvatore teaches both theory and practical lesson on haircutting and colour.

For more information: isustainbeauty@davines.it

About Davines
Founded in 1983 in Parma by the Bollati family, Davines Group is a globally successful Italian company operating in the professional haircare and skincare sectors. Its in-house research laboratories focus on the development of high quality products that combine innovations with artisan spirit sustainability. Today the group is a certified B Corporation, a company that uses business to generate a positive impact on people and the environment.


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