6 December 2021

Video Alert! Power Platinum Blonde Tutorial by Celebrity Colorist Denis De Souza

Platinum is one of the strongest, most valuable metals around. Platinum Power Blonde is, too, when you get there with Blonde Life Powder Lightener, Joico’s color innovation that works lightning-fast and nails 9+ levels of lift in a single service.

Watch celebrity colorist, Denis De Souza, demo this fierce, dazzling technique, and learn about the products that keep newly blonde hair gleaming!

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