18 September 2021

Turn to the Cool Shot Button for High Gloss finishes Sam Villa Artist Series Professional Blow Dryer

Most stylists are aware that heat breaks the hydrogen bonds in hair allowing it to be reshaped, hence thermal tools. BUT, many aren’t aware that cool air serves a purpose too – it closes the cuticle and locks in style and shine.  

Look for professional dryers like the Sam Villa Artist Series Professional Blow Dryer that have a cool shot button in an easily accessible location for one touch high gloss finishes.

I see so many stylists going over and over sections of hair multiple times to get a nice shiny finish, and that’s not the most efficient way to create shine.  Styling hair with one or two passes of a thermal tool should be enough, then utilize the cool shot button to lock in the finish, close the cuticle and add gloss,” says Sam Villa, co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue, who stresses maximum results with minimal effort.

Other benefits of using a cool shot button are:
– Hair looks healthier when it’s shiner
– Smoothing the cuticle reduces frizz and tangles
– Cooling hair helps maximize volume as it prevents hair from collapsing as it sets

Another way to increase shine is by reducing heat all together and drying hair on a lower heat setting to reshape without roughing the cuticle up as much.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!

Search