2 February 2023

New Cosmic Collection: Joico InstaTint Now In Rose Gold, Amethyst, and Violet Opal!

This July, Joico’s introducing three NEW additions to its runaway hit InstaTint collection of temporary color shimmer sprays! These three cosmically-inspired shades added to the now 13-shade strong palette, couldn’t have come at a better time.

With Summer in full swing and Fall just around the corner for all those in the northern hemisphere, revelers at summer cook-outs, all the way into All Hallows’ Eve, Halloween and “Día de los Muertos” or Oktoberfest celebrations, can add zero-commitment color to their hair. Southern-hemispheric friends never fear! These celestial shades are perfect for any festive occasion or an everyday “joi-ful” look no matter what time of year or where in the cosmos you reside!

With the additions of Rose Gold, Amethyst and Violet Opal to the existing 10 shades, you can create stellar looks that dazzle the eye. Whether you want to add a bit of whimsy with a shimmering pop of color for a starry night out, or you want to shine like a star for your out-of-this-world Halloween get-up, these new temporary color shimmer sprays are calling your name.

Flirt with color for your next celebration or any day, every day, without commitment and get inspired with these bold and festive looks created for Joico by artist Janine Ker (@janine_ker_hair) – see above! Visit the Joico.com “hairtyles” tab and download Janine’s how-to’s so you can recreate these fun and dazzling styles!

Why You’ll Love Them
• Up to 3 days of dazzling shimmering color – washes out in 1 shampoo!
• Precise nozzle for fun hair designs without fuss or mess
• Now in 13 high-impact hues to love and layer
• Brilliantly brushable with long-lasting hold
• Instantly refreshes the vibrancy of Joico Color Intensity shades
• Temporary pigments = no commitment or damage of traditional haircolor

Visit Joico.com for easy how-tos and videos to learn easy DIY looks from Joico guest hairstylists like Janine and more. Don’t forget to post your own looks and hashtag #popyourcolor and #InstaTint @Joico on Instagram!

Look out for upcoming InstaTint Kits to recreate your favorite look – “Superhero,” “Mermaid” or “Unicorn.” The InstaTint Kits will be available at participating locations this September just in time for Halloween, Día de los Muertos and Oktoberfest!

The three NEW Joico InstaTint Temporary Color Shimmer Sprays in Rose Gold, Amethyst and Violet Opal (1.4 oz., $9.99 SRP) are available starting July 2017 in salons nationwide and at Joico.com (current shades: Hot Pink, Ruby Red, Light Purple, Periwinkle, Titanium, Fiery Coral, Sapphire Blue, Orchid, Pink, and Mermaid Blue are available now).

For more information on this product, where to buy, and to get temporary haircolor looks and style tips, visit joico.com


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