With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: clients love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair.
From dry ends to endless tangles and a frizzy result, blow-drying their own hair can seem like a daunting task. But what if your clients’ blowouts could be easier, last longer and stay fresh? With Redken’s new blow-dry-loving, oil-infused Diamond Oil Glow Dry collection, a super-shiny blowout is easily achieved every time. Diamond Oil Glow Dry regimen is comprised of a gentle exfoliating scrub, glossing shampoo and detangling conditioner for the blow-dry-addicted. With the use of Glow Dry shine oil and the NEW Pillow Proof two day dry shampoos clients can get the easiest, shiniest, quickest, longest-lasting blow out!
It is an easy three-step process:
STEP 1: GENTLY BUFF – Prep hair with the NEW! Diamond Oil Glow Dry Gloss Scrub to wash away impurities such as product buildup and environmental aggressors.
STEP 2: CLEANSE AND CONDITION–NEW! Diamond Oil Gloss Shampoo and NEW! Detangling Conditioner allowing for quicker drying and shinier hair.
STEP 3: GLOW – Style with Diamond Oil Glow Dry Shine Oil enhancing your blow dry with a heat-responsive silicones for ultra-lightweight control and added shine.
Combining the NEW! Diamond Oil Glow Dry Haircare Range with Glow Dry Shine Oil, Pillow Proof primer and NEW! Pillow Proof dry shampoo’s helps to achieve:
– Pillow Proof Blow Dry Express Treatment Primer Cream and Spray protects from heat and allows for a faster blow-dry.
– The Redken Pillow Proof Extender Dry Shampoo in Clear and Dark Brown makes your blow-dry longer-lasting and smelling fresh!
“My clients are always asking me how they can achieve fresh-from-the-salon hair at home,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “While I am happy to show them my tips and tricks for the perfect blowout, a salon-ready look at home is really made with the correct products. The new Glow Dry range really makes blow-drying easier at home by providing some slip to the hair, allowing the round brush to glide through and quickening blow dry time. Plus, it smells amazing! And with the inclusion of Redken’s beloved Pillow Proof collection, you can really extend your blowout to last throughout the week.”
Availability: Redken Diamond Oil Glow Dry Gloss Shampoo, Conditioner and Scrub are available at Redken authorized salons beginning in August 2017. Redken’s glow dry style enhancing blow-dry oil launched in August 2015; pillow proof blow dry express primer, spray & pillow proof blow dry two day extender launched in March 2014 with the new Dark Brown shade launching in August 2017.
Visit the Redken Asset Library, part of the Salon Success Kit, on RedkenPro.com to find printable and social-share ready content —including social media kit, model shots, poster, loyalty card, planograms and easels— to help celebrate the launch in your local salon.