28 November 2021

USA Celebrates! Shu Uemura Gallery of Style Competition Winner, Javier Jaimes!

Shu Uemura Gallery of Style is the annual event where all Shu-lovers compete to become an emblem of the company through their passion, ambition and oriental ingenuity! Of the 5 National Finalists in the Shu Uemura Gallery of Style competition, a winner has finally been selected!

Javier Jaimes from Matthew Morris Salon (@javierjaimesartistry) was born an artist. Throughout his life he has dabbled in painting, drawing, and fashion design. With natural talent and an eye for style, he has built a reputation not only for artistic vision but also for quality. Jaimes’ makeup skills and hair styling specialties have led him to work with other well-known stylists, designers and photographers in the Mile High City and beyond!

The US Winner of this competition will be featured on Estetica Magazine’s Cover celebrating talent and Shu Uemura with our Fall Issue!

The global competition is for those working Shu Uemura Art of Hair salons to win a professional photoshoot and immersion in Tokyo as the brand’s city of origin and continued source of inspiration. Each stylist was challenged to interpret the contest theme, “Tokyorama” by bringing to life Tokyo’s fascinating juxtaposition of modern design and traditional architecture creating innovative hairstyles inspired by the diversity of Tokyo’s landscape.

Meet the U.S. National Finalists and enjoy their Shu Uemura Gallery of Style looks below!

● Javier Jaimes, Matthew Morris, Denver, CO
● Naomi Booth, Bryce Jermain Salon, Minneapolis, MN
● Cassey Lindell, Lunatic Fringe, Salt Lake City, UT
● Madison Wade, Matthew Morris, Denver, CO
● Kirby Rimmer, Studio Gaven, Franklin, TN

Javier Jaimes is also a regular backstage at fashion shows and photo shoots spending his time working between Denver and New York City. Natural skill combined with attention to detail and an underlying commitment to listening to clients desires, fuels Javier’s mastery of his profession. Javier will now be competing on a global scale where he may be the winner of the grand prize: an all-expense paid trip to Tokyo, a brand immersion experience in Shu’s motherland and a professional editorial photoshoot under the direction of two Shu Uemura global beauty masters!

For more information visit www.shuuemuraartofhair-usa.com/gallery-of-style

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