Industry icons John Simpson and Christopher Dove of CoCre8 featured Schwarzkopf Professional at Premiere Orlando 2017 and it was a galactic experience! CoCre8 was LIVE on the Main Stage presenting their new collection OBSESSION!
“We premiered our Obsession show and the feedback has been amazing,” said Christopher. “We also did a class that was Razor Cutting with customized light to use as an add-on service or to use it as a full service. Then there was the special Color Correction Class, which was really great because we introduced approaching correcting in different creative ways. So it’s been a very diverse weekend!”
CoCre8 is the creative collaboration of Christopher Dove and John Simpson’s minds and experience, taking you on an educational journey which will enhance your thought process and enlighten your approach to hair as a craft and art form. Christopher and John have over 50 combined years of beauty industry experience. They have each achieved global recognition, awards, and accolades for their body of work in education, print, television and film within the industry. In education and mentoring, they have achieved lead creative positions with major hair manufacturers, salon organizations and individuals.
“It’s one thing to be able to work with any kind of lift, we can make any product work to support our education but to be able to speak about it, then it’s got to be something that we believe in,” says Christopher. “To have the support from Schwarzkopf Professional has been unbelievable. Our creative program, at the Main Stage, those kids were like, ‘wow!’ because that’s something they use every day and for us it helps speak their language and also speak in a generic language for the non-user.”
Being tech junkies, John and Christopher have always loved brands that have the best results and Schwarzkopf Professional delivers. Overall, John and Christopher are really impressed by the Schwarzkopf Professional culture.
“I’m kind of obsessed with the new BLONDME,” says John. “That’s why we were excited when Schwarzkopf Professional approached us. BLONDME blows my mind. We both love a clean blonde, it gives you the lift that you need and it never compromises the integrity of the hair. It’s a clean lift vs a lift. we can create beautiful canvases of hybrid shades without forcing it. The bonding technology simplifies the process for every user, no matter what level they are at.”
OBSESSION by CoCre8 is a collection which not only inspires and motivates, but demonstrates modern style, electrifying color palettes and energetic ﬁnishes working in synergistic harmony. Translating “Trend” into “Trend Relevant” whilst you experience the fluid color iridescence of light and dark aside disconnection and soft personalized texture.
“We asked ourselves, what do people not know that we’re obsessed over? What drives us and motivates us, so we were able to do two segments as individuals and the opening and closing were the combined obsession,” shared Christopher.