Millennials know exactly who they are and pride themselves on that through storytelling. The very recent social media phenomenon makes the visual component a vital part in sharing their essence and the only generation that propels beauty on a digital medium to share their most exciting experiences.
The line is hairdresser-driven, so consumers know R+Co embodies education, design, artistry, passion, experimentation & curiosity!
Similarly, R+Co approaches their products with that same principle of “knowing who you are” and treats each product as a separate item that represents an experience when it is being used. Not only from the moment of application, but also down to its formulation, this is a brand that uses its essence to create a moment for the most experienced generation when it comes to sharing the good in life!
R+Co’s packaging and fragrances are designed to enhance the experience of using the products and evoke a feeling, place, style or attitude in a similar way that social media evokes a way of being. You’ll know just by looking at a bottle or tube what a product is meant to do, and the subtle yet sophisticated fragrances (meant for both men and women) are as individual as the members of the R+Co Collective; Garren, Thom Priano, and Howard McLaren. From the tags and images used to describe them, the products utilize the formulation as a way to embrace individuality. Each product is about a unique look, no matter what color, type or texture of hair.
From the styling products to the cleansing, each formula is designed to be color-safe and safe for clients who have had Keratin and Brazilian treatment. Is your client the kale-drinking vegan or vegetarian millennial who feels for animals? R+Co knows the market, making their products ideal for even the most conscious guests; cruelty-free, gluten-free, and most are UV protective.
All R+Co products are treatment-oriented, with the health of the hair and scalp always in mind by using unique ingredients and complexes to each product.
Today, millennials may be fun, but they are also within the limits of “adulting,” which means they are cultured, and hyper-aware of quality and hairdressing standards are non-negotiable for a stylish yuppie. The brand treats their formulation the same way the R+Co Collective approaches everything, they believe that things get better as you look at them from differing perspectives. R+Co has worked with the best of the best when it comes to perfumers, chemists and product formulators. More importantly, everything is formulated without parabens, sulfates, mineral oil and petrolatum.
For more info, visit www.randco.com