KEVIN.MURPHY announces the launch of BEDROOM.HAIR, a light flexible hairspray that adds shine for a lived-in look. BEDROOM.HAIR leaves hair touchable and moveable while maintaining texture and separation.
BEDROOM.HAIR can be used on dry hair as a finishing spray for all-over body and bounce. Perfect for all textures and hair types, BEDROOM.HAIR weightlessly delivers a pliable hold for your natural waves and curls.
Speaking to his inspiration behind the product, stylist and brand founder, Kevin Murphy, said, “We know that post-nap hair is hot, sexy and sensual with the right amount of volume and texture. I wanted a product that could transform your hair instantly into “bedroom hair” and still be touchable and moveable. Back in the lab, we looked for weightless invisible ingredients to create BEDROOM. HAIR, because to be truly sexy, you need to be able to run your hands through your hair. I set out to solve these issues while keeping the texture and separation needed, and I am pleased to say we have it solved with BEDROOM.HAIR.”
The new spray is made up of key hero ingredients to add texture and protect the hair. Camellia Leaf Extract is a condition enhancer that is naturally rich in antioxidants and will give hair greater elasticity, while Sunflower Seed Extract is rich in emollients for improved touch-ability and protection from the elements. Ginger Root Extract offers strength and light conditioning benefits, and Vegetable Glycerin protects hair from moisture loss.
“BEDROOM.HAIR gives you the feeling of hair that has been napped in rather than slept on,” said Murphy. “Not fussy or fixed, but perfectly imperfect hair that is touchable and moves. BEDROOM.HAIR is the ultimate in sexy, refined hair.”
BEDROOM.HAIR is sulphate and paraben-free, and will be available in salons July 2017 for $29.00
For more information on KEVIN.MURPHY or to find a salon near you, please visit WWW.KEVINMURPHY.COM.AU