18 September 2021

Introducing Color Craft: The Latest in Color Innovation by Paul Mitchell

Prescribe. Preserve. Protect. Introducing Color Craft, a customizable system for salon professionals and their guests by John Paul Mitchell Systems.

Create an unlimited number of unique formulas for in-salon services (enhancing, intensifying, correcting, regimentation and adjusting tonality), then prescribe a matching tonal treatment for Take Home. Salon guests personally prescribed hair color treatment will enhance shine and extend vibrancy between visits… WATCH THE VIDEO BELOW!

LIQUID COLOR CONCENTRATE
Available in 8 shades: Paprika, cacao, chestnut, mandarin, ash walnut, misty violet, honeycomb, lapis
What it does:
Intensifies, enhances or extends the life and vibrancy of color services.
How it works:
Contains direct dyes that are suspended in positivity charged base, ensuring even distribution of the color molecules and maximum adherence to the hair.
Added bonus:
May be used for easy color corrections.
Liquid Color Concentrate Available in:
• Professional backbar size (3 oz.), salon price $15.50
• Take Home Size (0.27 oz.), retail price $7.95

CUSTOM COLOR TREATMENT
What it does:
Mixes with Liquid Color Concentrates to deliver customized tones and beautiful shine.
How it works:
Rich treatment delivers customized color while providing conditioned results for guests in the salon and at home
Added bonus:
Blends beautifully with Liquid Color Concentrates, creating a Take Home product with a stable shelf life of up to two years.
Custom Color Treatment Available in:
• Professional backbar size (20 ml., 10-pack), salon price $19.99
• Take Home Size (6.9 oz.), retail price $21.95

➢ FOR IN-SALON PROFESSIONAL SERVICES
• Liquid Color Concentrate bottle, 3 oz.
• Custom Color Treatment 10-pack, single-dose tube, 20 ml.

➢ FOR TAKE HOME
• Liquid Color Concentrate tube (available in 8 shades), 0.27 oz.
• Custom Color Treatment jar, 6.9 oz.

Option 1: At-home mixing
Send guests home with their prescribed Liquid Color Concentrate(s) and Custom Color Treatment to mix themselves.
• Liquid Color Concentrate tube, 0.27 oz.
• Custom Color Treatment jar, 6.9 oz.

Option 2: In-salon mixing
Mix your guests’ prescribed Liquid Color Concentrate(s) and Custom Color Treatment in the salon, then on the top label mark their unique formula/shades added to the treatment.
• Prescribed number of pumps from a Liquid Color Concentrate bottle, 3 oz. (mixed into your Custom Treatment jar)
• Custom Color Treatment jar (with top label), 6.9 oz.

SERVICE OPPORTUNTIES

ENHANCE COLOR
Enhance color after permanent, demi-and semi-permanent hair color services in the salon.
TREAT
Condition any hair type with a customized color treatment to help revitalize color.
TONE
Use a toning treatment to balance warm or cool tones.
CORRECT COLOR
Mix Color Craft with water to repigment hair.
UPGRADE A NEW GUEST
Use as a great introduction to color services.

For more information, please visit www.paulmitchellpro.com

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