9 December 2022

MOP introduces latest styling innovation: Basil Mint Clay

Professional hair care brand MOP® announces the release of its latest product: MOP Basil Mint Clay. The new styling product features two varieties of natural clay; bentonite, which is also known as the “healing clay” and Kaolin, or “China clay.”

Both deliver a defining, firm hold with a beautiful matte finish. The herbaceous, gender-neutral scent of the Basil Mint category of products is a favorite by all people. Now stylists have a unique tool that creates separation, definition and texture on any hair style. MOP Basil Mint Clay is ideal for styling pixie cuts, grooming a men’s style or creating choppy looks. It’s also great for piecing out ends and adding texture to any style. Other key ingredients include macadamia nut oil and bees wax.

For years, our stylists and consumers have been asking for a Basil Mint styling product. Our Basil Mint Shampoo has a unique scent, so any styling product that we created had to have the same sensorial appeal. These clays turned out to be the perfect compliment. Not to mention the performance. A little goes a long way and thematte finish is really beautiful,” says Austin Baskett, MOP’s Chief Marketing Officer.

Retail Price: $22.00USD for 2oz / 58g jar

The Basil Mint collection also includes MOP Basil Mint Shampoo which has been loved by stylists and consumers alike for over fifteen years.

MOP stands for Modern Original Products. All are formulated with vegetable and fruit-based ingredients, botanicals and natural extracts wherever possible. Signature ingredients include basil, mint, olive oil, lemongrass, aloe and apple cider vinegar, which are known for their performance and nourishing benefits to hair. MOP never tests on animals and nearly all of the formulas are vegan.

The brand is dedicated to building a positive salon community that is free of judgement. In keeping with this ethos, MOP makes financial donations to HRC.org, NotInOurTown.org and ItGetsBetter.org

For more information, please visit www.mopproducts.com


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