7 February 2023

Breaking News! Robert Lobetta appointed Creative Visionary at Sebastian Professional

Coty Professional Beauty is delighted to announce the return of hair industry icon, Robert Lobetta, into the fold. He will take up the role of Creative Visionary at Sebastian – mentoring young talent and overseeing the creative direction of the brand.

After a 10-year hiatus from the brand which he once led as Creative Director, Robert Lobetta makes a very welcome return to Sebastian Professional. Broadly recognised as a visionary and industry icon, he was originally sought out in the mid-1980s by the brand’s founders, John & Geri Cusenza.  Robert dedicated over 20 years of his career to Sebastian Professional, leaving an indelible legacy that includes iconic products and imagery.  For many hairdressers, his work in association with Sebastian Professional is what motivated them to push beyond the boundaries of the craft and become genuine image-makers.

Of this renewed partnership Lobetta commented, “I may have left the building, but my heart never left Sebastian,” comments Robert Lobetta with his inimitable pride and passion. “I am genuinely thrilled to be collaborating again with this legendary brand. My main motivation for this return is to help craft a new creative vision for the brand and to develop young talent that will carry the creative torch for this great brand into the future.

Laura Simpson, Chief Marketing Officer, Coty Professional Beauty is equally as delighted: “We’re all thrilled to have Robert back. He brings a blend of Sebastian heritage and creative vision that no doubt will inject a new creative energy to this iconic brand and we’re happy to welcome him back to our tribe.

Robert will closely partner with the Sebastian’s Artistic Director, Shay Dempsey, who continues to lead Sebastian Professional’s overall hair direction and education program.


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