31 January 2023

Farouk Systems appoints Edwin Hofstede as Managing Director for Europe

Dr. Farouk Shami just announced the appointment of Edwin Hofstede as Managing Director for Europe as of July 1, 2017. With over 20 years of experience in the professional salon industry, Edwin Hofstede worked as a successful Sales and Marketing Manager for Farouk Systems’ Dutch Distributor TrendyHair Company.

Earlier he served Farouk Systems Europe (from 2007 till 2013) as a Marketing Manager by focusing and supporting the European distributors.

In his new position of Managing Director Edwin Hofstede will be responsible for the performance (growth), support and performance of the European Division. He will accomplish this by managing all departments, taking ownership of European Sales & Marketing plans, creating the right plan to build, integrate and engage brand experiences. This will be accomplished by intensively supporting distributors and salons worldwide by giving them the best education, sales and marketing tools while listening to their needs. Therefore, growing their businesses and becoming the strongest European leader in this industry.

According to Edwin Hofstede, “It has never been a secret that it was and still is my interest, goal and focus to develop and grow international markets. With this new challenge and opportunity that Dr. Farouk Shami has given me as Managing Director for Europe it is a dream come true and I am more than confident that I will be a valuable asset in sales and marketing. Farouk Systems is not just a product line; it is a story about a man that proves dreams can and will come true if you have the perseverance and mentality to make it all happen.

Dr. Farouk Shami adds, “We are very excited to have Edwin Hofstede as our Managing Director of Europe. His devotion and knowledge of the professional salon industry will help to expand not only our business, but improve sales and marketing for our distributors and also deliver the type of education and shows our fellow hairdressers want and need in Europe to be even more successful. He will be a great asset to our company and to the hairdressers we are dedicated to serving.”


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