23 April 2024

Elevate Hair to New Heights: Pureology introduces New Clean Volume

Many clients today are looking for bounce and body, but find that most volumizing haircare products on the market leave their strands feeling limp, weighed down, and sometimes even greasy.

Pureology is excited to help answer client demands with the NEW Clean Volume collection, delivering soft, shiny, and sultry volume with lift and body.

Perfect for achieving highly-desired lightweight, airy volume, NEW Clean Volume offers women with fine colour-treated hair a complete system of products formulated with the brand’s signature AntiFadeComplex® in all new sulfate-free, silicone-free, and 100% vegan formulas.

Key ingredients include aloe water which add body, absorbs excess oil, and retains moisture, as well as soy protein to help strengthen hair, add luster, and protect against environmental aggressors.

The Clean Volume haircare system begins with Clean Volume Shampoo, providing maximum volume while gently cleansing hair with its signature ZeroSulfate®, sulfate-free, and paraben-free formula. Follow with Clean Volume Condition to moisturize and lift strands for added lightweight movement and bounce. To energize and add lift at the root, Clean Volume Instant Levitation Mist provides all over fullness while protecting hair against heat damage.

Rounding out the haircare system, Clean Volume Weightless Mousse infuses hair with added volume and shine while gently conditioning for a soft, shiny finish. The complete Clean Volume collection features Pureology’s exclusive AntiFadeComplex® to keep colour-treated hair vibrant and protected in between professional hair colour applications. The Clean Volume experience would also not be complete without Pureology’s signature aromatherapy blend including Apple, Citrus, Blackcurrant, Jasmine & Cedarwood.

When used in conjunction, the NEW Clean Volume haircare system is the ultimate solution for clients with fine colour-treated hair who want bounce and body without the weight.

Pureology’s NEW Clean Volume Shampoo, Condition, Instant Levitation Mist, and Weightless Mousse is launching in salons nationwide June 2017.

For more information, please visit www.pureology.com


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